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Mobile Fashion Show Kicks Off
The city will catch a glimpse of the colourful upcoming KL Fashion Week 2005 - The Premier Event - when Malaysian fashion designers showcase their creations on a mobile stage today.
Called Fashion On The Move, the event will feature 10 models sashaying down the stage at the MidValley Megamall (Boulevard) from noon to 1pm and at 1 Utama Shopping Centre (New Wing - Central Park Avenue) from 6pm to 7pm.
The event will showcase the creations of 18 leading designers - Ecesis, Orson Liyu, Bill Keith, Richard Tsen, Michael Ong, Yong Chi Yen, Carven Ong, Winnie Liew, Rizalman Ibrahim, E'tho, Lester Wong, Jonathan Cheng, Saiful Othman, Key Ng, Tom Abang Saufi, Sharifah Kirana, Nazleen Noor and Salikin Sidek.
Kicking off at Sri Damansara, the mobile fashion show will travel along the Federal Highway, Jalan Syed Putra, Jalan Parlimen, Jalan Tun Perak, Jalan Raja Chulan, Jalan P. Ramlee, Jalan Sultan Ismail, Jalan Bukit Bintang, Jalan Damansara, Taman Tun Dr Ismail and Bandar Utama.
Tourism Minister Datuk Dr Leo Michael Toyad, who launched the event at Malaysia Tourism Centre here yesterday, said KL Fashion Week had created great excitement although it was only in its third year.
"With international media coverage, and international models, local and foreign designers participating, it will certainly create an impetus for Malaysia to become a fashion hub," he said.
Apart from a brief fashion show after the launch, some lucky visitors also won tickets to the Malaysian Formula One Grand Prix, hampers from L'Oreal and gifts from The Star at the games-and-quiz session.
Normala Ali, 32, who won two tickets to the race, said she was impressed with the mobile fashion show.
"This is a creative way of showcasing the designers' creations, as it is attractive and unique," said the Bangsar Shopping Centre advertising and promotions aide.
Her manager, Tania Khan, 32, said it was a "fantastic idea" to promote the local fashion industry. "This is my first time watching it, and I think it is a good way to raise awareness about Malaysian designers."
Fashion On The Move is held simultaneously with the Malaysian Formula One Grand Prix and KL Grand Prix City celebrations.
KL Fashion Week 2005 is organised by The Star and presented by Tourism Malaysia and L'Oreal Paris.
The event's official partners and sponsors are Malaysia Airlines, Shangri-La Hotel Kuala Lumpur, Parkson Corporation Sdn Bhd, 1 Utama Shopping Centre and MidValley Megamall, while the media sponsors are TV3, Channel [V], Nanyang Siang Pau, China Press, 98.8 and Era Fm.
KL Fashion Week 2005 will be held from May 3-8.
Kuala Lumpur 18/03/2005
